The Brand Specialist will be working closely with the Brand Manager in managing and promoting the brand identity across various retail channels, ensuring that brand messages resonate with consumers and align with company values.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2-3 years of experience in branding, marketing, or retail management.
• Understanding of brand development and marketing principles.
• Above average written and verbal communication skills.
• Ability to work collaboratively in a team-oriented environment.
• Strong project management and organizational skills.
• Creativity, attention to detail, and a passion for retail branding and customer experience.

Key Responsibilities:

• Brand Strategy Development: Collaborate with the Brand Manager to help develop and implement brand strategies that reflect the company's vision and resonate with the target market.
• Market Research: Conduct regular market research to monitor industry trends, competitor activities, and consumer behavior to ensure that brand strategies are relevant and effective.
• Campaign Management: Assist in the planning, coordination, and execution of in-store and online promotional campaigns, ensuring brand consistency across all retail touchpoints.
• Visual Merchandising: Work with the merchandising team to create compelling displays that highlight key products and promote the brand image. Ensure in-store visuals align with the brand guidelines.
• Brand Communication: Develop and deliver brand messaging for various channels, including point of sale materials, email newsletters, social media, and the company website.
• Collaboration: Collaborate closely with the sales team, marketing team, and product development teams to ensure the brand’s story is consistently communicated in every customer interaction.
• Customer Engagement: Analyze customer feedback and engage with store personnel to understand how the brand is perceived and how to improve customer engagement with the brand.
• Brand Performance: Track and report on the performance of brand-related campaigns, promotions, and initiatives, using insights to recommend improvements.
• Vendor and Partner Relations: Assist in coordinating with external vendors, suppliers, and partners for promotional materials, events, and branding projects.

Please refer to job description.